Redrawing Turner's Animated World

摘要

Christina Miller's promotion during Turner's massive reorganization in 2014 sent her in what seemed like a very different direction. She went from strategy, marketing and program roles with Turner Sports and NBA Digital to leading Cartoon Network, Adult Swim and Boomerang as president and GM. What appeared to be a left turn was actually more of a U-turn to an area she knows well, though. Miller had served a stint at Cartoon and had worked at HIT Entertainment for nine years. "That's where I grew up, kids entertainment," said Miller. And though she sees a lot of commonality between sports and kids/ young adult programming, she recalls a major project from her sports tenure that drove home a defining difference: Turner's partnership with CBS on college basketball's March Madness.