20th's Teicher Takes Aim At Digital Competition

摘要

While technology has made the advertising business a complicated mess, according to Michael Teicher, executive VP for ad sales of 20th Television, good old syndication hasn't been affected by time-shifting, commercial skipping, mobile viewing and other forms of viewer behavior that drive media buyers to drink. "In an era where the consumer has more control than ever to watch what they want and when they want, an advertiser can take incredible comfort by advertising with 20th because our stuff isn't DVR'd. It's all viewed live," Teicher says.