AGENCIES DIS FCC PRIVACY PIVOT

摘要

Companies and agencies representing billions of dollars in advertising have joined forces with internet service providers representing billions of dollars of investment in broadband with a ready argument. The beef: FCC chairman Tom Wheeler's changes to his broadband privacy proposal are not the advertised pivot toward the Federal Trade Commission's less-restrictive approach. ISPs were quick to brand the proposal as opt-in dressed up as data sensitivity. The Association of National Advertisers initially sounded guardedly optimistic at what the FCC billed as a definite move toward the FTC's approach, which is to base the protections of user broadband data-opt-in vs. opt out-on the sensitivity of the data. But after a weekend to look it over, the ANA adjusted its statement last week, and other ad associations-joined by ANA-fired off a letter to the FCC making it clear they did not see it as the sort of regulatory harmonization they were calling for.