INSP Rounds Up Audiences With Western-Themed Shows

摘要

INSP has experienced a record-setting ratings start to 2021, which landed the independent cable network among the 15 most-watched services in primetime during the first quarter, ahead of outlets such as Lifetime, A&E, FX, Bravo and AMC. INSP has successfully reached its target audience of viewers 50-plus with a mix of comfort fare, including vintage Westerns like Gunsmoke, The Virginian and Bonanza; original reality show Ultimate Cowboy Showdown, hosted by Trace Adkins; and documentary series Wild West Chronicles. INSP president and CEO Dale Ardizzone recently spoke to B+C/MCN about the network's record-setting ratings success as well as its prospects for continued post-pandemic audience growth.