The Super Hi-Vision (SHV) system was exhibited at the world's largest exhibition on broadcasting systems, the National Association of Broadcasters (NAB) Exhibition, which was held in Las Vegas, the United States from April 16 to 19, 2007. This exhibition was a follow-up to the 2006 exhibition. At the April 15th premiere, Mr. Hirokazu Nishiyama, Managing Director of NHK, presented a keynote address titled, "The Transition to the Tele-Sense World-Destination in Broadcast Technology from Mobile to Ultra-HDTV." His address introduced NHK's systems, including SHV.
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