Video the name of the game for news

摘要

UK-based broadcast-news producer ITN has formed a strategic partnership with the Telegraph Group, publisher of the Telegraph and Sunday Telegraph newspapers. The alliance will see ITN produce video for the flagship web site Telegraph.co.uk as part of a drive by the Telegraph to reinvent itself as a multimedia operation. The Telegraph, the first UK newspaper to deliver an online edition - it launched the Electronic Telegraph in 1994 - has been offering an array of blogs and podcasts in the past months and is in the process of relocating to a 24-hour digital newsroom in London. The move will allow the newspaper to integrate its print and web journalism and to introduce more video and audio content. The changes are a sign of how the newspaper business is being transformed by convergence, as readers turn to the web for news and increasingly expect text-based information to be packaged with, or even replaced by, audio and video.