Matthew Myers was the only public health advocate to sit down with tobacco companies in the United States earlier this year to broker the historic $300bn (£188bn) deal. He tells Terri Rutter that the battle against smoking is far from over. This week doctors, tobacco control activists, and public health officials gather at the 10th world conference on tobacco or health in Beijing. Matthew Myers, executive vice president of the National Center for Tobacco-Free Kids, will be among them. The venue for the meeting is appropriate, he says, as more people will die in China from tobacco related illness than anywhere else in the world.
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