IN-SPORE BAKERY OF THE YEAR

摘要

In-store bakeries (ISBs) have always been a destination department, as well as the supermarket's main showcase and a theatre. Shoppers expect entertainment and a bit of escapism -whether through savouring the smell of baking bread or observing the spectacle of bakers hard at work, or perhaps finding exciting new products on sale or interesting merchandising techniques being used.