The white stuff : adding fi bre to a favourite

摘要

British consumers know they need more fi bre in their diet, but the majority aren’t doing much about it (see Hovis study p31). One easy way of boosting fi bre intake is to eat wholemeal bread – or bread with a blend of wholemeal and white fl ours. But there’s no getting away from the fact Brits love good old white bread, which accounts for more than half the UK market.