Cold reception: Coors Light offends Torontonians

摘要

A series of Vancouver billboards for Coors Light that mocked the chilly character of Toronto residents were quickly pulled down after the ads became a summer sensation in the country's largest city.rnThe anti-Toronto theme was intended to play up on the envy and hostility much of the rest of Canada harbours for the city, the country's business and financial centre whose denizens are portrayed routinely as aloof and arrogant.