Craft beer, marketing and tourism: A new paradigm

摘要

With more than 8000 breweries currently operating in the United States, the war to capture craft beer drinkers' dollars is heating up. While it is not clear where the saturation point of breweries-per-capita is - and while it is likely to vary from one region of the country to another - it is clear that "beer tourism" has become a new arrow in the quiver of breweries fighting for market share. If any evidence were needed, the recent "Beer Marketing and Tourism Conference", held for the fourth year, this time in St. Petersburg, Florida from February 4 to 6, attracted more than 200 attendees from 36 U.S. states, as well as from such countries as Australia, Canada, Germany, Slovenia, and the United Kingdom.