To Yelp or to Yelp

摘要

In the November 2017 issue of Body Shop Business, I alerted you to the fact that Yelp - like them or not - is too big and important to ignore. I also announced we were conducting a pilot test to see whether becoming a sponsor with Yelp would provide a return on investment for a body shop. We've conducted that pilot, and you'll find the results to be of value in making your own decisions. More on that later.