Since Ford has just intoduced its replacement for the Taurus, remember one thing: It's about the brand. That's all it's about for manufacturers. Ford, Dodge and Chevrolet are in NASCAR for the same thing, and that's to leverage victories on Sunday into sales on Monday. That's an old axiom, dating back to the 1950s and NASCAR's early days, but it's still true today. Ford and Chevrolet have been battling each other ever since Henry Ford and Carl Fisher, et al, started the companies back in the early days of the 20th Century, and each company, through the vision of its founders, saw the same thing: Racing is a way to prove to the average Joe Six-pack that our product is superior.
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