NINJA TUNE 20 YEARS OF DESIGN

摘要

The original Ninja Tune releases were given a generic 'house bag', a bright yellow sleeve with a hole cut in the middle. The label, 20 years old this year, was mainly releasing singles and the design was simple,-a Ninja stamp and the name of the label in Frankfurt Gothic Condensed down the side. This work was carried out under the direction of Mark Porter, who went on to redesign The Guardian newspaper in 2005. This simple but marketing-savvy idea ensured that the label's releases stood out on the shelves against the traditional black-and-grey house sleeves of its rivals. Yet it was the arrival of creative director Kevin Foakes, aka Strictly Kev, in 1993 having studied at Camberwell College of Art that bought a step-change in the label's design identity. Foakes' appointment coincided with a period of commercial growth and critical recognition allowing further exploration of the design of its products.