ONE ATLAS, TWO WORLDS

摘要

Atlas Distributing seems to thrive on getting the best of both worlds. Not only has it, since the year Prohibition was repealed, grown its business by bringing to Central Massachusetts, USA an increasingly diverse portfolio of brands from top brewers, but its foray into the non-alcohol realm has enabled it to reach a broader age range with some of the shining stars of the New Age segment. In the late 1980s—not too long after the dawn of the New Age—Atlas decided to broaden its horizons beyond its fermented lifeblood and launch an alcohol-free division, which today distributes products from the Snapple portfolio, a host of energy drinks including category pioneer Red Bull, sodas, juices and functional and sparkling waters. Of Atlas' total annual volume of 3.2 million cases, 600,000 of it is non-alcohol products. The non-alcohol division runs independent of the beer unit.