Pepsi-Cola North America continues its strategy of bringing innovation to its product portfolio while also targeting the growing health and wellness movement with the launch of Tava, a caffeine-free, vitamin-enhanced sparkling beverage. Rolled out nationwide last month, Tava is a zero-calorie beverage enhanced with vitamins E, B6, niacin and chromium, a mineral believed by some researchers to play a role in boosting metabolism and aiding with weight loss.rn"There has never been a beverage before quite like Tava," says Frank Cooper, vice president of flavored carbonated soft drinks, Pepsi-Cola North America. "Tava allows consumers to say yes to a flavorful, vitamin-enhanced beverage while they say no to calories and caffeine.
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