Making Waves

摘要

After receiving US$23.1 million in financing led by Oak Investment Partners, LLC, The FRS Co., a developer and distributor of FRS Healthy Energy products, is positioned to make its next big push into mainstream mar-kets, namely with its RTD product line. The company plans to expand its sales infrastructure, exploring distribution opportunities in the United States, Australia and Canada, and support its marketing efforts-a national TV campaign launched last fall. Leading the company into this new frontier is Carl Sweat, CEO, who joined the team in January. The driving force of FRS Co.'s portfolio-soft chews, drink concentrates, powdered mixes and RTD cans-has been person-to-person networking. Some of the more notable users of the quercetin-powered products include Lance Armstrong, Tour de France champion (who is the spokesperson for the company) and Derek Fisher, NBA championship player (both are featured in the above mentioned TV ads). Sweat talks to Beverage World about how the FRS wave has been building and is about to crest.