Bottled water sales and consumption continue to rise as consumers increasingly turn to bottled water, taking market share away from other beverage categories. Bottled water is second only to energy drinks in the double-digit percentage increase in dollar sales the beverage category has seen for the year ending June 18, IRI reports. The category grew a full 25 percent compared to last year, reaching $3.2 billion in sales, with no indication that this trend will slow.
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