What goes around comes around

摘要

A slight majority of consumers - 54 percent - claim to have familiarity with the term "sustainability." However, of those who do, many are unable to appropriately define the term, according to a study by The Hartman Group, Bellevue, Wash. Although they might not be able to identify popular corporate terms such as lifecycle assessment, considered design and packaging size reduction, the same percentage of consumers simply want to hear that a company represents principles and values that they agree with.