PepsiCo, Ocean Spray form Latin American alliance for iuice drinks

摘要

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division. The companies will share marketing responsibilities for the products and intend to collaborate on product innovation. The 20-year alliance between PepsiCo and Ocean Spray Cranberries includes key countries in the Caribbean, Central America and South America.