2012 New Product Development survey

摘要

Answering Consumer Demand, Creating New Formulations And leveraging growth opportunities are among the reasons why beverage-makers plan to launch more new products in 2012 compared to 2011, according to the results of Beverage Industry's annual New Product Development survey. A planned increase in launches was cited by 59 percent of respondents, which is a 14 percent rise from last year's survey results. Among survey-takers who are expanding their new releases, 26 percent plan to introduce 11 to 20 percent more new products and 29 percent expect to grow the number of releases by 26 to 50 percent compared to 2011.