Gender profiling

摘要

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them. This even applies when it comes to gender cues for products, according to The Intelligence Group's 2013 Summer/Fall Cassandra Gender Report, which surveyed 900 U.S. consumers between the ages of 14 and 34. Younger generations reported a preference for gender-neutral and unisex products and experiences - they do not want society's gender norms telling them what they should buy.