'GOING GREEN' FOR ST. PATRICK'S DAY

摘要

As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick's Day, many beer consumers are prepped with a small bottle of green food dye for their beers. But there's one beer brand that's green year-round without the dye. Recognized for its green bottle around the world, Heineken released its new Star bottle packaging nationwide this month. At the company's National Distributors Conference in Phoenix last month, it celebrated the new packaging format by dropping hundreds of red paper stars from the ceiling onto the attendees below. The Star bottle retains the brand's signature green color but streamlines the look of the Heineken and Heineken Light brands with a taller, thinner shape and an embossed thumb groove for a more modern and premium look, the company said.