THE WHOLE KITTEN AND CABOODLE

摘要

Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post. As digital celebrities like Keyboard Cat and Tardar Sauce the grumpy cat have shown, cats also seem to have a knack for humor. In prepping for this month's cover story on Deerfield,Ⅲ.-based Beam Inc. (page 26), I came across a YouTube video from its Sauza brand called "Make it with a Fireman." As the fireman in the video begins teaching his audience how to make a Margarita with Sauza tequila, he places a kitten on the counter, noting that "kittens make everything better." The remainder of the video is filled with humor and helpful tips for making a Margarita. To date, the compilation of videos has received more than 9 million views.