Last summer, Jones Soda Co. partnered with Chrysler Group LLC's Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope. As a result, the companies announced that Jamie Moore from San Francisco won the "Jonesin' for a Fiat 500e" photo contest with his shot of a man skateboarding behind the car. The photo will appear on bottles of Natural Jones Soda this year. The contest was part of a larger integrated marketing campaign for Jones Soda and the Fiat brand to celebrate the companies' new products - Natural Jones Soda and the Fiat 500e - which both launched exclusively in California last summer.
展开▼
机译：去年夏天，Jones Soda Co.与克莱斯勒集团（Chrysler Group LLC）的菲亚特（Fiat）汽车品牌合作举办了摄影比赛，消费者可以提交新菲亚特500e的图片，从而有机会赢得由琼斯赞助的专业冲浪者的电动汽车和冲浪课程Brianna Cope。结果，两家公司宣布，来自旧金山的杰米·摩尔（Jamie Moore）拍摄了一名男子在车后滑板的镜头，从而赢得了“琼斯菲亚特500e”摄影比赛。该照片将出现在今年的天然琼斯汽水瓶中。该竞赛是Jones Soda和Fiat品牌进行的较大规模整合营销活动的一部分，以庆祝公司的新产品-Natural Jones Soda和Fiat 500e-两者均于去年夏天在加利福尼亚州独家推出。
展开▼
