2013 New Product Development Survey

摘要

When it comes to the latest trends, "healthy" and "natural" continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry's annual New Product Development Survey. Thirty-three percent of survey-takers reported that "healthy" is one of the latest trends, while 30 percent thought the same of "natural." "Natural" also continues to be important in flavors and colors, with three-quarters of respondents incorporating natural flavors in their products and more than two-thirds using natural colors.