The Last Drop

摘要

The Coca-Cola Co.'s Fuze brand is putting an end to the "jibber jabber" and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas. The brand enlisted actor, one-time professional wrestler and bodyguard-to-the-stars, Mr. T, to be the new face of Fuze. The cornerstone of the campaign is an all-new 30-second spot, "Butterflyz," which debuted in late June. The spot features a "butterfly," played by Mr. T, floating above a park bench. He talks to a woman sipping a bottle of Fuze and reinforces the drink's bold taste as dozens of look-alike Mr. T butterflies gather around her. Additionally, the fully-integrated campaign includes a variety of social content, out-of-home ads, experiential sampling stops and retail activations throughout the summer.