PACKAGING NEWS

摘要

In celebration of its 220th anniversary, Proximo Spirits' Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles. The collectible 750-ml bottles represent the first limited-edition Jose Cuervo packaging in the brand's history, the company says. Each bottle features gold or silver metallic coatings and a Day of the Dead-themed skull representing the brand's Mexican roots. This new design is intended to illustrate the brand's image as the first tequila with "a touch of flash" and its smooth flavors, it adds.