Swire Coca-Cola USA, Monster reach distribution agreement

摘要

Swire Coca-Cola USA, Draper, Utah, announced a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado. The terms of the deal give Swire Coca-Cola USA along with Coca-Cola Southwest Beverages, Deming Coca-Cola, and Durango Coca-Cola distribution rights for Corona, Calif.-based Monster Energy Co. products. "The acquisition of the rights to build upon our distribution of Monster products is exciting and an excellent fit for Swire's business model," said Jack Pelo, president and chief executive of Swire Coca-Cola USA, in a statement. "Monster has been a great partner for us throughout our 13-state territory, and we look forward to deepening our relationship in the Southwest. We also know Monster has the brands that consumers want in the energy drink category." The Coca-Cola Co., Atlanta, holds a minority interest in Monster Energy Co. "Our team in Arizona is enthusiastic about the addition of Monster to our broad portfolio of beverages. This acquisition allows us to utilize the efficiencies of our existing distribution network," Pelo stated. Bl