Premiumization trends drive coffee category

摘要

The article reports on the growth in coffee sales in the U.S. in 2017, with reference to the report "Coffee--US," by market research firm Mintel Group Ltd. The report revealed that 83 percent of American adults drink some type of coffee at home. The increased coffee sales is attributed to increased consumption among younger generations. Data from Information Resources Inc. (IRI) revealed that dollar sales for the ground coffee category accounted for 4 billion dollars as of May 2018.