Bringing Flavor to Life

摘要

The article reports on Mike's Hard Lemonade Co., a U.S. based division of Mark Anthony Group, which has substantially grown its premium flavored malt beverage (FMB) alcohol business since 2013. Phil Rosse, president of Mike's Hard Lemonade, says the company's entrepreneurial spirit and its focus on making best-in-class tasting products, is helping the company succeed in a competitive beverage market. Rosse believes in a strong organizational culture for the company's success.