Post modernism: the drive into banking

摘要

For years, post offices have been the 'comfortable shoes' of the financial services world. Their old-fashioned savings books and unpretentious surroundings have represented a brand that customers could trust. But the winds of change have been blowing worldwide. Advances in technology, deregulation, increased competition and growing government pressure are driving change on every front. The brand is being unshackled and a more aggressive, corporate stance is being adopted - a far cry from the ideals of the 19th and early 20th centuries when post office savings banks were proposed as vehicles for social reform.