In the world of trading, you have to talk a good game. Nowhere is this truer than in the European execution-venue landscape, a marketplace that is undergoing enormous structural, commercial and cultural change. Now observers are watching eagerly to see how well what has often been heralded as a new era of competition will serve the market's long-standing players and ambitious new start-ups. Meanwhile, market participants are talking a good game and talking it loudly.
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