He held it steady through the financial crisis, steered it through a major acquisition, and last year he drove Wells Fargo past a major landmark when it became the world's largest bank by market capitalisation. John Stumpf, Well Fargo's chairman, president and CEO, is straightforward in his goals and for a bank so large, there is a notable absence of big talk, grand plans or aggressive targets. And his preference for plural pronouns - us, we and ours - means he often leaves himself out of descriptions of the bank and what he is trying to achieve. While the integration of financial services company Wachovia in 2008 would have been a main talking point a few years ago, Mr Stumpf says: "Today we are talking about serving more deeply, making sure the risk systems - from cyber to interest rates, operational risk and credit risk - are up to standard. We want to be world class."
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