HSBC's sovereign supranational and agency (SSA) business has taken a fresh turn since Allegra Berman joined as global head of public sector in June 2013. In the past 12 months, HSBC has implemented a new client coverage system and has ventured into new products, including equity event-type business. Starting in August 2013, HSBC's client coverage was transformed from product-specific to client-specific. "There is now one HSBC banker who is familiar with all aspects of a client's business and can deliver the firm across geographies and products," says Ms Berman. This has led to more efficient coverage and a cross-fertilisation of ideas.
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