Several publishers shift lists to new managers

摘要

Several medea companies―including Horizon House Publications Inc., Penton Media Inc., Thomson Corp. and Ziff Davis Media Inc.―have moved their lists to new managers in recent months in hopes of generating greater revenue. Marketers are mailing dramatically fewer promotional pieces than before Sept. 11, and consequently they're renting fewer lists from list companies. Various industry sources estimate list revenues are down anywhere from 15% to 40% for many companies, and technology publishers in particular are under tremendous pressure to generate revenue from renting subscriber files.