In an effort to battle declining attendance numbers, trade show organizers are getting creative in developing new―or adapting existing―marketing efforts. It's a top-of-mind concern for many event organizers. A recent survey of 325 major trade show organizers by Frost Miller Group and Jacobs Jenner & Kent found that organizers cited "increasing first-time attendees" as their No. 1 marketing challenge. Some producers have increased their budgets to meet that challenge. "We're spending more [as a percentage of revenue] to market bur events than we ever have before, because since Sept. 11, it's more difficult to get people to attend events," said Galen Poss, president of Hanley-Wood Exhibitions, the event arm of Hanley-Wood.
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机译：为了与参加人数下降的趋势作斗争，贸易展览的组织者在开发新的或适应现有的营销手段方面变得很有创造力。对于许多活动组织者来说，这是首要考虑的问题。 Frost Miller Group和Jacobs Jenner＆Kent对325个主要贸易展览组织者的最新调查发现，组织者将“增加首次参加者”列为他们的第一营销挑战。一些生产商增加了预算以应对这一挑战。 Hanley-Wood Exhibitions总裁加伦·波斯（Galen Poss）表示：“与往年相比，我们在市场钻探活动上的投入比以往任何时候都要多，因为自9月11日以来，吸引人们参加这些活动的难度更大。” ，Hanley-Wood的活动部门。
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