CMOs losing influence at the executive table

摘要

In the wake of the branding fi-ascoes of the dot-com bubble, marketing departments at technology companies are losing their place at the "executive table," according to a report released Friday by the CMO Council. "Marketing has a PR problem in the executive suite," writes Bill Glazier, a venture partner at Redwood Ventures, who is editor in chief of the report "Measures + Metrics: Assessing Marketing Val-ue + Impact." Glazier, who wrote the 227-page report with Robert Nelson and Don O'Sullivan, also states that "accountability-not brand or eyeballs-is the new watchword for the chief marketing officer."