AT&T Corp.'s decision to discontinue marketing to consumers and instead focus its efforts on b-to-b will not bring about any drastic changes in its immediate marketing strategy, although the shift poses some long-term brand challenges for the established telecommunications provider, experts say. Last month, AT&T announced it would stop investing in traditional consumer services, such as wireline residential telephone service, and concentrate on the b-to-b market and emerging technologies, such as voice over Internet protocol (VoIP), which can serve businesses as well as consumers.
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