An improved economy, increased mobility and online recruiting are changing the ways media companies find and keep great talent. How different is the current job market in b-to-b media from the very down years of 2002 and 2003? "It's the difference between the Empire State Building and a two-story brownstone; nothing was happening then, business was so bad," said Ed Koller, president of Howard-Sloan-Koller, an executive search firm that generates about 60% of its business from b-to-b media recruiting. The differences in today's bright market from that of the downturn are myriad. Jobs are being created, and many b-to-b media executives are playing musical chairs, jumping from job to job in search of a better situation. In this climate, compensation has increased, especially for sales and some Internet-oriented jobs, according to a new study released by American Business Media.
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