Marketing to government

摘要

The U.S. government spent, in total, $2.363 trillion on products and services in 2005, according to research and data company Global Insight. That spending is expected to increase to $2.5 trillion this year. "The U.S. government is the No. 1 consumer in the global economy—it's the Fortune 1," said Steve O'Keeffe, president of marketing agency O'Keeffe & Co. and executive director of the GovMark Council, an association of IT industry companies committed to the business-to-government market. There are two fundamental ways to size up a target government audience, said Nabeela Khatak, director-marketing and business development for Strategic Communications Group, a public relations agency.