Digital competition

摘要

As the digital world continues to expand, new digital edition providers have been popping up across the business landscape to offer less expensive options to publishers, including solutions from various printers. Texterity, Zmags and Nxtbook are all established brands, but what should publishers look for in the new crop of providers? What are key elements to have in place before striking a new deal?rnWhen FMA Communications began producing digital editions, it got sucked in with a company doing "e-brochures" and video for one of its advertisers, said Kimberly Clothier, director of circulation. The plan was for FMA's sales reps to upsell its advertisers to create e-brochures and video, but the result was "a nightmare," she said. "People don't have a clue how complex the backend reporting aspects are," Clothier said. And while finding the right vendor, she said, isn't particularly difficult, it can be very time-consuming. "It's really a matter of asking lots and lots of questions to potential vendors," she said.