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Outing 'lazy flacks,' paid introductions and bologgers fly

机译:郊游“懒惰的家伙”,付费介绍和博主飞奔

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摘要

The editor in chief of wired has had his own "I' M AS MAD AS HELL and I'm not going to take it anymore" Howard Beale moment. Only instead of shouting out the window, he blogged. In his blog The Long Tail, Anderson published a lengthy list of e-mail addresses of PR people who have sent him unsolicited and irrelevant press releases, outing them to the media community. He also permanently blocked those addresses from his in-box. Said Anderson: "I've had it. I get more than 300 e-mails a day and my problem isn't spam, it's PR people. Lazy flacks send press releases to the editor in chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching."
机译:《有线》的总编辑有他自己的文章“霍姆·比尔(Howard Beale)”。他只是在博客中大声疾呼,而不是大声喊叫。安德森(Anderson)在他的博客《长尾巴》(The Long Tail)中,发布了冗长的公关人员电子邮件地址列表,这些公关人员向他发送了未经请求和无关的新闻稿,并将其分发给媒体社区。他还从收件箱中永久屏蔽了这些地址。安德森说:“我已经收到了。我每天收到300多封电子邮件,我的问题不是垃圾邮件,而是PR人员。懒散的人将新闻稿发送给Wired的主编,因为它们无法费心找出我的工作人员中的谁(如果有的话)可能实际上对他们的宣传感兴趣。”

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    《B to B》 |2007年第15期|p.33|共1页
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  • 中图分类 贸易经济;
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