Microsoft puts emphasis online

摘要

Microsoft Corp. last month unveiled an integrated advertising campaign for Office 2007, which it is billing as one of the most significant launches in the history of the product. The campaign budget was_______ undisclosed, but Microsoft said it is allocating 60% of the budget to online. In contrast, Microsoft allocated about 30% of the marketing budget to online for the last major Office campaign in 2005, called "New Era." The latest version of the product was Office 2003.