At publishing companies across the country, circulators have been pulling up chairs to the decision-making table, a place they were rarely invited in years past. If knowledge is power, then circulators are among the mightiest of all. And now, with the advent of integrated relational databases and search engines, technology is reshaping the way magazine audiences are built and maintained-and making circulators much more informed. So, audience marketers, go ahead and make yourselves comfortable at that table. It looks like you're staying there for the long haul. And to keep you on your toes, here are five areas to watch in circulation as 2008 progresses.
展开▼
