Debuting product at show helps ITW manufacture interest

摘要

Elgin, Ill.-based ITW Industrial Fastening is a provider of wood fastening solutions. The company's DuoFast brand features tools and fasteners for professional use on construction sites, for remodeling, in furniture shops and in other manufacturing applications. By talking with customers, the company identified a need for a system that helped cabinetmakers standardize processes and reduce staple blowouts. "We had a team that visited different manufacturers, and we were able to identify that even within the same company at different locations, they were creating cabinets differently," said Pamela Carr, market manager at ITW Industrial Fastening. Working with Naperville, Ill.-based agency FUSION b2b, ITW introduced the cabinet fastening system as a DuoFast subbrand dubbed "Enginuity"-combining the words "engineering" and "ingenuity."