Providing valuable content best way to make custom pay

摘要

BtoB recently spoke with Mike Winkleman, chairman of the Custom Publishing Council and president of custom publishing firm Leverage Media based in Dobbs Ferry, N.Y. about the latest trends in custom publishing. BtoB: Why are we seeing such an increase in custom publishing even as spending for other print publications is being cut? Mike Winkleman: If we think about publishing vehicles like newspapers and magazines, you realize quickly that custom publishing is marketing-not publishing. If s a marketing vehicle that's not a standard vehicle like a brochure or direct marketing piece that's strictly about the company because it's reader-driven.