Looking for small-business owners? Try advertising on social networks

KATE MADDOX

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Looking for small-business owners? Try advertising on social networks

机译：寻找小企业主？尝试在社交网络上投放广告

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Small businesses are rapidly venturing into social networks, providing a prime opportunity for marketers trying to reach this sometimes elusive segment. Warrillow & Co., in new research released at last month's 2008 Warrillow Summit in Las Vegas, found t

机译：小型企业正在迅速进入社交网络，为试图进入这一有时难以捉摸的细分市场的营销人员提供了绝佳的机会。 Warrillow＆Co.在上个月于2008年拉斯维加斯举行的Warrillow峰会上发布的新研究发现，

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《B to B》 |2008年第8期|p.147|共2页
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KATE MADDOX;
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1. Visa, Facebook Target Small-Business Owners With Social Networking [J] . Orla OSullivan Bank Systems & Technology: for senior-level executives in perations and technology management . 2008,第2008期

机译：Visa，Facebook通过社交网络瞄准小企业主
2. Advertising in social network sites - Investigating the social influencen of user-generated content on online advertising effects [J] . Knoll Johannes, Schramm Holger Communications . 2015,第3期

机译：社交网站中的广告-调查用户生成的内容对在线广告效果的社会影响
3. Advertising Content, Platform Characteristics and the Appeal of Beer Advertising on a Social Networking Site [J] . Noel Jonathan K., Babor Thomas F., Grady James J. Alcohol and alcoholism: international journal of the Medical Council on Alcoholism . 2018,第5期

机译：在社交网站上广告内容，平台特征和啤酒广告吸引力
4. THE ROLE OF FACEBOOK FOR ADVERTISING: ADVERTISING EFFECTIVENESS OF SOCIAL NETWORKS COMPARED TO TRADITIONAL ONLINE ADVERTISING, INCLUDING SYNERGIES AND TIME LAGS [C] . Jens-Christian Reich, Malte Brettel AMA Summer Educators Conference . 2013

机译：Facebook为广告的作用：与传统在线广告相比，社交网络的广告效果，包括协同作用和时间滞后
5. Self-care for Leaders: Cultivating Extraordinary Functioning & Psychological Well-being; A Quantitative Study Examining Burnout and Self-care Practices of Small-business Owners [D] . Ryce, Sundra. 2018

机译：领导者的自我保健：培养非凡的功能和心理健康；定量研究小企业主的倦怠和自我护理行为
6. An Agent-Based Model of Private Woodland Owner Management Behavior Using Social Interactions Information Flow and Peer-To-Peer Networks [O] . Emily Silver Huff, Jessica E. Leahy, David Hiebeler, -1

机译：使用社会互动信息流和对等网络的基于代理的私有林地所有者管理行为模型
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

Looking for small-business owners? Try advertising on social networks

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