Introducing the next generation of tech marketing

摘要

Blogs, RSS, podcasting, social networks. As the Web has evolved, the time it has taken new technologies-even grass-roots, be-neath-the-radar developments-to move from concept to mainstream has become shockingly brief. And while we've moved beyond the idea that Web 2.0 technologies will replace wholesale what's come before them, marketers more than ever before must remain vigilant about keeping up to date with what's cutting-edge. Even in the b-to-b world, where the hype bar is set rather high, marketers can't afford to miss the next big thing in online marketing.