TOP 100 B-TO-B PRINT ADVERTISERS

摘要

Faced with a worsening economy and an increasing shift to digital media, the top 100 advertisers spent $814.3 million on ads in b-to-b publications in 2008, down 4.6% from $853.3 million in 2007, according to spending estimates from Inquiry Management Systems.rnThe top advertiser in b-to-b magazines last year was IBM Corp., which spent $51.6 million, down 13.8% from $59.9 million in 2007, according to IMS. No. 2 was Microsoft Corp., which spent $37.2 million, down 22.0% from $47.7 million. The third-largest advertiser was Hewlett-Packard Co., which spent $30.3 million, down 5.0% from $31.9 million.